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The $1M Messaging Checklist: Transform Your Business Communication
If your business isn't generating over $1M/year yet, your messaging—not your product—is likely the bottleneck. This powerful insight from Jesse Razo highlights a common blind spot for entrepreneurs across industries.
This actionable checklist will help you refine your message, boost visibility, and convert more leads using strategic marketing techniques and AI tools like ChatGPT. By implementing these proven steps, you'll create clearer, more compelling messaging that resonates with your ideal customers and drives revenue growth.
Let's unlock the potential of your business by transforming how you communicate your value to the world.

by Jesse Razo

Clarify Your Message

4

Hook
What makes your message worth of attention?
Story
How did you earn/learn this info?
3-5 Gold Nuggets
Add Value?
4
Offer/Call-To-Action
Like, Share, Comment, Click
Define the transformation your product or service delivers with crystal clarity. The 'One Liner' framework creates an instant connection: start with a Hook that grabs attention, follow with a Story that resonates, highlight 3-5 Gold Nuggets of value, and finish with a compelling Offer/CTA.
Leverage AI to perfect your pitch: Ask ChatGPT "Summarize my service in one sentence that shows the outcome for the customer." This concise message becomes your north star for all marketing efforts and ensures consistency across channels.
Identify & Validate Your Dream Customer
Research Customer Demographics
Gather data on age, location, income, and other relevant factors to create accurate customer profiles.
Identify Pain Points
Uncover the frustrations, challenges, and needs that drive your customers to seek solutions.
Map Customer Desires
Understand the aspirational outcomes and emotional benefits your customers want to achieve.
Gather Real Feedback
Explore Amazon reviews and Reddit threads to validate pain points with authentic customer language.
Optimize Your Offer
Irresistible Value
Package your core offering to maximize perceived value
Create Urgency
Add time-sensitive elements that motivate action
Remove Risk
Include guarantees that eliminate buyer hesitation
Stack Bonuses
Add complementary items that enhance the main offer
Craft an offer so compelling that prospects would feel foolish turning it down. This requires strategic positioning that addresses both logical and emotional buying triggers. The most successful offers combine a clear outcome with risk reversal and additional value elements.
Leverage AI to rapidly test different approaches—ask ChatGPT to "brainstorm offer variations for different customer avatars" to discover which combinations resonate most with specific segments. Experiment with different urgency drivers, guarantee structures, and bonus packages until you find the optimal mix.
Build Belief with Social Proof & Story
Video Testimonials
Capture authentic video feedback from satisfied customers showing real emotion and enthusiasm about your solution.
Case Studies
Document complete transformation journeys with specific metrics and outcomes to demonstrate proven results.
Review Collections
Gather and organize written reviews from multiple platforms to create a wall of positive feedback that builds instant credibility.
Human psychology demands proof before trust. Systematically collect and strategically display testimonials, reviews, and case studies that showcase real transformations. The most powerful social proof follows the before-and-after format, clearly illustrating the journey from problem to solution.
Use AI to enhance your storytelling—prompt ChatGPT to "help write customer success stories based on these testimonial points" to create compelling narratives that highlight your impact while maintaining authenticity.
Broadcast With Precision
Start With Organic Reach
Begin with email campaigns to your existing list, participation in relevant groups, and personalized DMs to potential clients. These high-trust channels provide immediate feedback with minimal investment.
Implement Strategic Retargeting
Create tailored ad campaigns that reconnect with visitors who showed interest but didn't convert. Focus on addressing specific objections and reinforcing your unique value proposition.
Optimize Local Presence
Claim and enhance your Google My Business profile and relevant niche directories. These platforms offer highly qualified traffic from prospects actively searching for your solutions.
Scale With Paid Advertising
Once you've validated your message with organic methods, amplify reach through targeted paid channels focusing on your most responsive customer segments.
Distribution amplifies your refined messaging to reach ideal prospects where they already spend their time. Start with free, high-conversion channels before investing in paid advertising to maximize ROI.
Accelerate your content creation by asking ChatGPT to "generate 10 ad headlines that emphasize [key benefit]" or "write email subject lines that create curiosity about [offer]." This allows you to test multiple approaches quickly and identify winners to scale.
Transform Your Production Today!
Ready to revolutionize your media workflow? Connect with our experts at 707-229-1221 or click below to schedule your personalized consultation. Don't let outdated processes hold you back. Implement the $1M Messaging strategy and watch your business communication transform.